Short Messaging Service (SMS) is being used as a wide medium of business marketing because of its easy access to the potential recipients unlike junk e-mails. Nowadays, use of SMS marketing is rising at a huge rate. One of the chief reasons behind this elevation is that SMS is progressively employed as an effective business tool. One can send SMS to one single person or a group of people conveniently and quickly like emails. This primary advantage makes SMS a popular corporate marketing channel. Handy nature of mobile phones makes SMS advertising and marketing very effective and powerful marketing tool.

As mobiles are time sensitive, they can be easily accessed to your SMSs though the potential person is out of coverage area. Unlike spam and other junk mails, people virtually read every message they receive. High reachable and cost effective feature of SMS have made it one of the best advertising and direct marketing tool available to business. Sending bulk SMS to target customers brings good results to your business. It makes person-to-person communication with your field. Using cutting edge software, fused with outstanding features and proven results, Bulk SMSs helps you to market your business among potential customers.

SMS Advertising helps you to provide incentives to your subscribers and potential customers to express how much you value their credence. Adding SMS as your primary advertising tool let you reach out more and more customers by investing less money and effort. SMS advertising and marketing includes sending SMSs both in customized and personalized form. Service providers keep direct connection with telecom operators to send bulk SMS to your target audience. SMS (Short Messaging System) marketing niche let you send quick, convenient and cost efficient text messages to the potential clients and increasing popularity of your brand name among the people. SMS advertising and marketing platform let you implement SMS advertising, product or service branding, bulk delivery of SMSs to the existing list, promotion of specials and offers and many more.

Plug-n-play solutions of SMS marketing facilitate customers to make a successful telecommunication with their potential customers. SMS marketing is a pocket friendly business promotional method helping to send bulk SMSs at fairly decent price rates. SMS marketing helps you to reach audience of certain group ranging from 18-29 who are constantly searching what is new and trendy in the market. Entering to the world of SMS marketing benefits you interesting results like enabling 2-way conversation between you and potential clients. It helps you to influence the decisions of subscribers more directly and thus allows your business to make more revenue. Bulk SMS marketing provides personal interaction via SMSs which saves your advertising money.

If you wish to give more boost up to your business, include SMS marketing as one of your promotional tools.. Don’t wait more. Turn to SMS marketing and access even the inaccessible potential customers.

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These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.

Why SMS Marketing works

• Cheap compared to direct mail and traditional advertising and much more memorable than email.
• People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored.
• SMS delivers an effective and immediate call to action.
• Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages.
• SMS Marketing encourages immediate response when 2-way SMS messaging is enabled.
• Enable text responses to your campaign and you can start to measure success immediately.
• All enquiries come from interested customers and are easily followed up with a call.
• SMS Marketing is an ideal method to build loyalty, increase customer retention.

Shortcodes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 80806) which are widely used both as an outbound channel where companies text people directly from a shortcode.

SMS shortcodes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as it’s a short, memorable number it’s easy for people to text in.

I’d recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply to your message. This can be done by adding a virtual mobile number to your account. A virtual mobile number allows you to receive SMS messages. SMS, more than any other marketing communication method, lends itself to 2-way communication so this should be a main consideration when executing an SMS marketing campaign.

SMS short codes, unlike premium rate will only charge the user the standard network rate to text in a response to your SMS advertising so it’s cheap. However, if you want to allow your prospects to text in for free (you, the supplier pays the standard network rate), you should look for an SMS provider that offers a ‘Freetext’ service. Freetext services are especially popular with councils who run SMS marketing campaigns to encourage the general public.

Alternatively, you could sign up with an SMS provider who offers a service to send SMS messages via a web-based tool, or even from your email. If you don’t require a shortcode SMS service this is a cheap and easy way to send outbound SMS messages to your prospects. Again, add a virtual mobile number to your account and you will be able to receive replies.

A good SMS provider should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Unsolicited SMS is illegal, intrusive and can harm your brand reputation.

Marketing Manager for SMS provider Esendex, http://www.esendex.co.uk We deliver SMS services to businesses including Web SMS, Email SMS, PC SMS and SMS API.