An Introduction to SMS Response

SMS response is a concept in advertising and marketing, which uses SMS as a call-to-action and response mechanism for various functionalities.

SMS response is used in mobile marketing to create a link between organizations and its customers to communicate with each other. SMS response had its inception in early 2000, and now has gained footprint across the entire planet.

Organizations deploy SMS response in their advertising campaigns to distribute special offers, promote competitions, offer more product information, and send updates and reminders to their customers. SMS response has been successful for a wide range of businesses like financial institutions, restaurants, retail outlets, educational institutions, governmental and non-governmental organizations. Apart from being confined to single functionality such as advertising, SMS response is currently being exploited for its diversification.

SMS response tools aim for a user-friendly design. To use SMS response, a client or organization sets up their unique advertising campaign online. They purchase a unique keyword like “2UE954″. 2UE954 was the keyword purchased by 2UE, a Sydney based talkback radio station for its first use of SMS response in an advertising campaign.

2UE’s audience could text the keyword ’2UE954′ to the number 19 33 33. When customers texted the keyword to 19 33 33, 2UE could view their contact details and send a reply SMS thanking them for their entry into the competition.

Organizations would store the SMS responder data in its database for future communication. The ability of the SMS response tool to pull the SMS response data has made clients to analyze the data at any given time.

Organizations using SMS response should find the SMS response tools easy to use and understand. An effective SMS response would increase typical audience response (usually by 2-3x) by making it as easy as possible for customers to respond to advertising. SMS response enables advertising results measurable, as organizations could see the exact number of responses received, as well as the time and day that responses come in.

To give the most value to customers, SMS response should be readable, non intrusive, exciting and accessible. An efficiently implemented SMS response system would always tend to create high value to the customer.

This article was written by Andrew Campbell, the Country Manager of TXT2GET. TXT2GET specialise in mobile marketing and SMS response as a way to increase and effectively measure advertising response. See how SMS response brought measurability to advertising for Box Hill TAFE.

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