Are Your Customers Opting Out Of Mobile Marketing – Part 2

When developing a mobile marketing system for your business, your most valuable asset is without doubt the database of mobile subscribers you’ve earned. In Part 1 of this article series, we looked at how getting the basics right was central to maintaining a successful mobile database. Following on from Part 1, we take look at the actual content of messages and how to shape these so as to avoid mobile marketing opt-outs. Read on..

Relevance is one of the most important parts of maintaining a successful SMS database. Content needs to be short, simple and to the point. Try to remain formal whilst interacting with your customers on a personal level. The language used is of principle importance too – avoid text speak unless it is absolutely required by text size limits or is relevant to the demographic being targeted.

A big problem with too many marketers is that the time period allowed on their offers is too short – be it due to poor planning or technical issues with your chosen marketing company. Research the business who will win your mobile marketing business to ensure that they have a high level of technical competence and reliability. Also, plan the length of your offers accordingly. Too short and customers won’t have the chance to use it, whilst too long and customers are likely to forget about the offer.

Tip number 3 is to consider rewarding users in your database. It will encourage longevity of opt-in within your mobile marketing database. Try using high value coupons or exclusive offers which will serve to not only build positive relationships with your existing customers, but will often generate new subscribers as your existing customers will recommend you. Simple but highly effective strategies to reduce and avoid mobile marketing opt-outs but sometime overlooked by many marketers.

By following basic principles, guidelines and best practice dictated both by common sense as well as by law, it’s easy to maintain a consistent and valuable database of customers. For more tips, make sure to look out for other articles in the series.

Want to find out more about mobile marketing, then visit www.txt2get.com on how to choose the best solution for your needs.

Related posts:

  1. Key Tips To Avoid Mobile Marketing Opt-Outs
  2. Real Value Delivered Directly to Customers Through SMS Text Messages
  3. Mobile Database And It’s Major Uses
  4. Common SMS Marketing Mistakes – Part 1
  5. What Is The Status Of Mobile Marketing Today?

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