Common SMS Marketing Mistakes – Part 2

In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.

Let’s begin with the first tip: Avoid not having a prevalent call to action. Some marketers fail to add mobile, or even any call to action on their advertising. In order to be effective, advertising needs to not only engage consumers, but it needs to make sure they are able to interact with the advertising in order to move them on to becoming customers. This will create an instant and lasting impression of the advertising as being innovative and creative.

Another tip to remember is that when using mobile, it doesn’t even have to be the sole call to action used in your advertising. Whilst mobile may be the most immediate and effective call to action that can be placed on your advertising, you don’t need to limit yourself. Why not try experimenting with different combinations of calls to action to seeing how they compare with your mobile calls to action? It is all very exciting!

A very common mistake is with the SMS message, itself. Too many mobile marketers send the same, impersonal, generalized text messages as push messages. Remember that SMS marketing is direct, needing a unique and personal touch to it. Simply put, it’s all about having an ongoing and lasting relationship with consumers using messages that are short and simple and interesting and that make an impact. Text messages that can break the business to customer barrier and interact with customers on a personal level are far more likely to resonate. Use a trusted provider to show you how.

To sum up, it is vital to embrace the medium of mobile as opposed to trying to make mobile like any other form of advertising. It is new and innovative and different and compliments traditional advertising and marketing like no other strategy that has gone before.

This article was written by Alex Speirs of TXT2GET, an SMS mobile marketing company. For more free insights into SMS marketing and how to best use it for your business, visit the TXT2GET blog.

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