Is the iPad a game changer for Mobile Marketing?

Apple brought us the iPad in April 2010 and iPad2 just under a year later and these fine examples of technology at its best has brought touch-screen computing to around 15 million consumers to date. Many of these will be new consumers – converted by this revolutionary, veritable work of art. It is used at work and at play but is it a game changer for Mobile Marketing?

Mobile Marketing has experienced a golden age of sorts in the previous five years, growing at an exponential rate as marketing department’s worldwide struggle to remain on the leading edge of rapidly evolving technology. But one problem has been hindering the medium – the lack of screen real estate. This is one area in particular where tablets have a major advantage, featuring substantially larger screens than even the largest of mobile phones.

Apple is also in a position to give mobile advertising a huge boost with its iAd but whilst it is hailed as something which allows developers to incorporate advertising into their applications, opening options for developers and marketers alike in regards to designing and selling their applications, it does come with a huge price tag and that may deter all those without a huge cheque book in hand.

So far so good you might say and the iPad is or should be a game changer but there are still challenges in its path and the mighty dollar is one such obstacle. The iPad is not cheap especially if you compare it to the price of a mobile phone, even a middle range smartphone and thus it remains out of reach for many consumers. For advertisers, too, Apple’s start up prices for iAd are extremely expensive when compared to traditional mobile marketing.

So the bottom line – is the iPad a game changer for mobile marketing? Well, that remains to be seen. The iPad has all of the makings of a device that can change the way marketers view mobile, but whether it has the power to enter the mainstream market – both for consumers and advertisers remains a major question mark.

This article was written by Alex Speirs of TXT2GET, an SMS mobile marketing company. For more free reports on mobile technology such as the iPad and fresh news pieces on the mobile marketing industry, visit the TXT2GET blog.

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