Real Value Delivered Directly to Customers Through SMS Text Messages

SMS text marketing is something that is new to most businesses and in fact mist of us have yet to receive a marketing text message to our phone from any business. Even though you do not see any evidence of text marketing it is out there in large numbers and for local businesses it offers a way to increase ROI by large numbers. Email subscription lists are the closest way to offer an example of how SMS text marketing can be used. Just as you would opt-in to an email list which only has an open rate of about 7 % you can opt-in to a cell text message list. With much less rules and regulations the SMS list could be abused but at the same time it costs more to send out mass messages which prevents spam at the numbers you get in your email box.

There are legal problems with SMS text marketing you need to be aware of. There are no hard and fast laws on how marketers are to use SMS text messaging as a marketing device. What could potentially happen especially for mass scale marketers is being hit with a class action lawsuit. The laws that will be used because there are no laws in place are likely to be land-line laws which are very harsh and expensive to the defendant. This all simply means you want to be sure to explain exactly what your customers are opting into when they subscribe to your SMS text marketing list. Also be sure to send text marketing messages that deliver what you initially promised your customers and be sure to not overload them with messages they do not need.

A great way to use SMS text marketing is in retail, clothing, and restaurant businesses. Because you have a very high responsive list with SMS text marketing you only need to offer real value and benefit to your customers to easily increase ROI. Your customers already love you or they would have never let you in to their cell phone. If you send them a 50% off coupon right before they leave from work you bet they will stop by and buy a 50 % off T-shirt or a buy one get one free ice cream. For local businesses the sky is the limit to getting your current customers to come in more often and buy more stuff from you.

Text message marketing works best with retail venues like clothing stores, jewelry stores, music venues, and restaurants. The way to see a case study example is to look at how innovative companies are using it in retail malls. If you look at Hot Topic you will see that they are one of the fastest companies to adopt new and different trends in both fashion as well as marketing. They are currently sending out text messages about buying one shirt and getting a second shirt for free. Hot Topic is one of the only stores you canfind anywher that sells the very cool trendy band T-Shirts. This company is about as niche as you can get and so when their loyal customers get a super targeted text message like this you can bet there will be a high response rate and increased ROI.

In conclusion, when you find out about an obvious no brainer marketing strategy like this the key is how fast you implement the strategy. The quicker you move to adopt SMS text marketing into your companies marketing campaign the easier it will be to make the higher ROI that email subscription lists simply cannot deliver because of the low open rates. The added convenience of getting a coupon directly to your cell phone means that customers will be presented with easiest e-commerce solution to buy from you without any barriers in the way.

Before sending SMS messages to market to your customers it is important to know the SMS Text Marketing Risks as we have outlined in this article. For more information on SMS text company services please visit this site: SMS text service

Related posts:

  1. Six Tips For A Successful Mobile Marketing Campaign
  2. Church Groups Using Text Messaging to Communicate with Bible Study Groups (& Entire Congregations)
  3. Mobile Database And It’s Major Uses
  4. Proximity Marketing – What Is This?
  5. Will MMS Revolutionalize Mobile Marketing?

Comments are closed.