Saturday, November 29, 2008 10:16
Has mobile marketing and mobile advertising finally come of age? Indeed, it has and it is set to grow exponentially between now and 2015. Forrester Research predicts that marketers will “finally allocate sufficient funds into mobile”. In terms of monetary spend, $1 billion or more is the touted amount and that is truly validating for the industry.
Saturday, November 29, 2008 10:16
Many say that 2010 was the year that Mobile really came of age. It developed and matured into something quite special and the mobile channel is full of potential and a very exciting medium with which to be involved. As we all know, sales of smartphones are growing at a meteoric rate in 2011 and with sales expected to outstrip those of PC sales next year, it is easy to see why the mobile channel is increasingly becoming the medium of choice for today’s smart marketer. Many businesses are now working towards integrating mobile into their marketing mix. So why is mobile becoming the most effective medium when it comes to dialogue with consumers?
Saturday, November 29, 2008 10:16
Mobile marketing with SMS may be sometimes seen as the least sophisticated type of mobile marketing. But that is about to change, in light of luxury automaker Jaguar’s recent success with SMS mobile marketing.
Saturday, November 29, 2008 10:16
SMS response is a concept in advertising and marketing, which uses SMS as a call-to-action and response mechanism for various functionalities.
