Posts Tagged advertisements

Saturday, November 29, 2008 10:16

Why you can’t ignore SMS marketing any longer

Email marketing has somewhat failed to hold audience attention, and it SMS marketing could be a viable alternative.

READ MORE Comments Off

Saturday, November 29, 2008 10:16

What they don’t tell you about SMS mobile marketing

If you don’t know much about SMS mobile marketing, it can look pretty confusing. SEO, SEM, SMS services, SAAS, shortcodes: all important terms in SMS mobile marketing, yet they sometimes lack a simple explanation. For SMS mobile marketing to be effective, it needs to be understood. And what they don’t tell you about SMS mobile marketing is that it’s simple, and really easy.

READ MORE Comments Off

Saturday, November 29, 2008 10:16

Common SMS Marketing Mistakes – Part 1

With the emergence of SMS marketing as the mobile marketing method of choice for business, many companies have rushed into employing mobile marketing systems. Whilst it’s important to be utilizing mobile marketing in your advertising, the haste with which such systems have been employed has led to multiple companies making basic errors in their strategies. This series of articles will help those new to mobile marketing with identifying and addressing such issues.

READ MORE Comments Off

Saturday, November 29, 2008 10:16

Common SMS Marketing Mistakes – Part 2

In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.

READ MORE Comments Off

Saturday, November 29, 2008 10:16

Innovation in advertising- 2 great case studies

Scrambling for ideas for your next advertisement? Advertising lets you showcase how your business or organisation shines, so reflect this in how you design your campaign. To be effective, advertisements must have innovation. Easier said than done sometimes- but there are some great advertisements out there which can serve as inspiration to any advertiser or marketer.

READ MORE Comments Off

Saturday, November 29, 2008 10:16

Is the iPad a game changer for Mobile Marketing?

Apple brought us the iPad in April 2010 and iPad2 just under a year later and these fine examples of technology at its best has brought touch-screen computing to around 15 million consumers to date. Many of these will be new consumers – converted by this revolutionary, veritable work of art. It is used at work and at play but is it a game changer for Mobile Marketing?

READ MORE Comments Off