Saturday, November 29, 2008 10:16
Multimedia Messaging Services or MMS are by no means new to the world of mobile marketing. But as with email marketing, the early days of its existence were hindered by content delivery constraints. Now however, there is an unprecedented level of potential for it as a mobile marketing medium. But having taken some time to establish itself, can it still be considered as revolutionary?
Saturday, November 29, 2008 10:16
A mobile marketing campaign is a marketing tool designed to target a mobile audience via their cellular phones. There are several ways that a business can put this to good use. The key is knowing one’s target audience.
Saturday, November 29, 2008 10:16
Mobile marketing with SMS may be sometimes seen as the least sophisticated type of mobile marketing. But that is about to change, in light of luxury automaker Jaguar’s recent success with SMS mobile marketing.
Saturday, November 29, 2008 10:16
Many aspects of modern day-to-day life define the world we live in. Fast, direct and almost non-stop. It makes sense then for mobile and mobile advertising to cater to this pace and with location based advertising, marketers can now engage and alert customers on the go, during prime shopping hours and at the customers convenience. With this said then, is location-based advertising the future of proximity marketing?
Saturday, November 29, 2008 10:16
Mobile marketing distinguishes itself from traditional forms of advertising not just because it interacts with people while they are on the move. The step towards location-based mobile advertising has built on this point of difference but it’s potential has certainly not been fully realised. 2011 will surely be the year where that starts to be remedied.
Saturday, November 29, 2008 10:16
Regardless of how you feel about him, you have to admit James Bond is powerful. He’s probably the most successful character created, and he’s certainly brought in a lot of money.
Saturday, November 29, 2008 10:16
With the emergence of SMS marketing as the mobile marketing method of choice for business, many companies have rushed into employing mobile marketing systems. Whilst it’s important to be utilizing mobile marketing in your advertising, the haste with which such systems have been employed has led to multiple companies making basic errors in their strategies. This series of articles will help those new to mobile marketing with identifying and addressing such issues.
Saturday, November 29, 2008 10:16
In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.
Saturday, November 29, 2008 10:16
Mobile marketing means different things to different people and being a relative newcomer to the world of marketing, it is not always truly understood. Even the text book definitions are different with some describing it merely as marketing to a mobile device, which makes it sound like a one-way process; others describe it as a marketing tool that brings buyers and sellers together, indicating a sense of two-way contact. . So which is it? Is mobile marketing a one-way or an interactive process?
Saturday, November 29, 2008 10:16
Scrambling for ideas for your next advertisement? Advertising lets you showcase how your business or organisation shines, so reflect this in how you design your campaign. To be effective, advertisements must have innovation. Easier said than done sometimes- but there are some great advertisements out there which can serve as inspiration to any advertiser or marketer.
