Saturday, November 29, 2008 10:16
Multimedia Messaging Services or MMS are by no means new to the world of mobile marketing. But as with email marketing, the early days of its existence were hindered by content delivery constraints. Now however, there is an unprecedented level of potential for it as a mobile marketing medium. But having taken some time to establish itself, can it still be considered as revolutionary?
Saturday, November 29, 2008 10:16
A mobile marketing campaign is a marketing tool designed to target a mobile audience via their cellular phones. There are several ways that a business can put this to good use. The key is knowing one’s target audience.
Saturday, November 29, 2008 10:16
Many aspects of modern day-to-day life define the world we live in. Fast, direct and almost non-stop. It makes sense then for mobile and mobile advertising to cater to this pace and with location based advertising, marketers can now engage and alert customers on the go, during prime shopping hours and at the customers convenience. With this said then, is location-based advertising the future of proximity marketing?
Saturday, November 29, 2008 10:16
Mobile marketing distinguishes itself from traditional forms of advertising not just because it interacts with people while they are on the move. The step towards location-based mobile advertising has built on this point of difference but it’s potential has certainly not been fully realised. 2011 will surely be the year where that starts to be remedied.
Saturday, November 29, 2008 10:16
Regardless of how you feel about him, you have to admit James Bond is powerful. He’s probably the most successful character created, and he’s certainly brought in a lot of money.
Saturday, November 29, 2008 10:16
With the emergence of SMS marketing as the mobile marketing method of choice for business, many companies have rushed into employing mobile marketing systems. Whilst it’s important to be utilizing mobile marketing in your advertising, the haste with which such systems have been employed has led to multiple companies making basic errors in their strategies. This series of articles will help those new to mobile marketing with identifying and addressing such issues.
Saturday, November 29, 2008 10:16
Mobile marketing means different things to different people and being a relative newcomer to the world of marketing, it is not always truly understood. Even the text book definitions are different with some describing it merely as marketing to a mobile device, which makes it sound like a one-way process; others describe it as a marketing tool that brings buyers and sellers together, indicating a sense of two-way contact. . So which is it? Is mobile marketing a one-way or an interactive process?
Saturday, November 29, 2008 10:16
SMS response is a concept in advertising and marketing, which uses SMS as a call-to-action and response mechanism for various functionalities.
Saturday, November 29, 2008 10:16
When developing a mobile marketing system for your business, your most valuable asset is without doubt the database of mobile subscribers you’ve earned. In Part 1 of this article series, we looked at how getting the basics right was central to maintaining a successful mobile database. Following on from Part 1, we take look at the actual content of messages and how to shape these so as to avoid mobile marketing opt-outs. Read on..
Saturday, November 29, 2008 10:16
This is the first part in a series of short articles outlining the key tips to avoid mobile marketing opt-outs because when developing a mobile marketing system for your business, your most valuable asset is the database of mobile subscribers you’ve earned. Whether this is an SMS program, email opt-ins or even location based subscribers, the ability to push targeted advertising out is invaluable. After all your hard work, the last thing you want is too many opt-outs, so let’s take a look at three simple tips.
