Saturday, November 29, 2008 10:16
Has mobile marketing and mobile advertising finally come of age? Indeed, it has and it is set to grow exponentially between now and 2015. Forrester Research predicts that marketers will “finally allocate sufficient funds into mobile”. In terms of monetary spend, $1 billion or more is the touted amount and that is truly validating for the industry.
Saturday, November 29, 2008 10:16
The CTR or Click Through Rate on mobile phones is about 10% higher than on a personal computer. This is partially due to the fact that text messages are opened almost instantly.
Saturday, November 29, 2008 10:16
As technology changes, mobile marketing can be distinguished in multiple forms. There are several types of mobile advertising that we are familiar with and see on a day to day basis. Some of these forms of mobile advertising or mobile marketing are digital billboards, blimps, hot air balloons, vehicles with a mini billboard driving through the streets, airplanes, etc…
