Saturday, November 29, 2008 10:16
By David Adam Webb Short Messaging Service (SMS) is being used as a wide medium of business marketing because of its easy access to the potential recipients unlike junk e-mails. Nowadays, use of SMS marketing is rising at a huge rate. One of the chief reasons behind this elevation is that SMS is progressively employed [...]
Saturday, November 29, 2008 10:16
By Kristen Kiya In this article, we would be reading about the meaning, benefits and functionality of the principle of SMS marketing besides having a brief look at some of the common terms used in this segment such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches. There is no [...]
Saturday, November 29, 2008 10:16
Those of us who are fortunate enough to run their very own business are probably quite happy to have stopped the nine to five working lifestyle. This does not mean that they do not work at all but they probably get a much better money for what they are doing than an average employee in the same company. Nevertheless every single person of us who runs his own business is aware of the fact that the only way to get newer and newer customers is to advertise. Advertisement does not only have to happen on a large case but it has also got to be of the best quality. The ideas in this article will introduce the basic concept of mobile sms marketing and how to do it.
Saturday, November 29, 2008 10:16
By Ann Wilkinson These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers. Why SMS Marketing works Cheap compared to direct mail and traditional advertising and much more memorable than email. People tend to read virtually every text they get – unlike junk [...]
Saturday, November 29, 2008 10:16
In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.
