Posts Tagged mobile technology
Saturday, November 29, 2008 10:16
Many say that 2010 was the year that Mobile really came of age. It developed and matured into something quite special and the mobile channel is full of potential and a very exciting medium with which to be involved. As we all know, sales of smartphones are growing at a meteoric rate in 2011 and with sales expected to outstrip those of PC sales next year, it is easy to see why the mobile channel is increasingly becoming the medium of choice for today’s smart marketer. Many businesses are now working towards integrating mobile into their marketing mix. So why is mobile becoming the most effective medium when it comes to dialogue with consumers?
Saturday, November 29, 2008 10:16
In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.
Saturday, November 29, 2008 10:16
Apple brought us the iPad in April 2010 and iPad2 just under a year later and these fine examples of technology at its best has brought touch-screen computing to around 15 million consumers to date. Many of these will be new consumers – converted by this revolutionary, veritable work of art. It is used at work and at play but is it a game changer for Mobile Marketing?
