Saturday, November 29, 2008 10:16
In just the last few years, there has been an incredible advancement in not only mobile technologies, but the ways in which mobile is being utilised in day to day life. Mobile marketing has certainly flourished with these advancements and with the success of Smartphone’s worldwide, we are beginning to see trends in mobile and mobile marketing, so what are they?
Saturday, November 29, 2008 10:16
In the current mobile revolution, we are witnessing many developments in mobile technology. All new devices are being developed and released with all new features to make mobile use an all-new experience. iPhone’s especially offer much in the way of user experience, fresh and sleek aesthetics and tailored and specific platforming for the device by one of the world’s biggest technology developers. It may sound promising, but are iPhone applications as effective as traditional text marketing?
Saturday, November 29, 2008 10:16
In-game advertising is fast becoming one of mobiles newest prospects for actively engaging customers. It offers rich, attractive looks to branding, fresh new approaches to increasing customer receptiveness. The potential of the in-game advertising is already being notice by some of the world’s biggest corporations as the implement it in to their marketing strategies, so how has mobile marketing been used with games so far?
Saturday, November 29, 2008 10:16
‘Mobile’ is no longer simply a term that describes the devices and hand held equipment we use. ‘Mobile’, in many ways, defines modern society. The world is mobile, fast, on the go and non-stop. This means that success in many parts of the business world now relies on quick, accurate and reliable transactions and data transfer. This urgency for ‘in the field’ accessibility to data and information is precisely where mobile databases demonstrate their power.
Saturday, November 29, 2008 10:16
1300 numbers are one of the most efficient ways to expand your business because of local call rates and ease of communication they offer. These are also known as Local Rate Numbers or SmartNumbers. They allow your customers call at local call rates from any area you set up through your phone company. These numbers have services throughout Australia, routing the calls to your desired number and place. You only need to connect your mobile or landline number to this number. The person who calls to your Local Rate Numbers will not know your original number.
Saturday, November 29, 2008 10:16
At the end of 2009, Google Inc. signed up to acquire AdMob – a mobile ad network – in a move that truly validated mobile advertising as the effective marketing medium that it is today. In a deal worth a reported $750 million, this deal was set to be a real game-changer in the industry. So what does Google’s purchase of AdMob mean for mobile marketing?
Saturday, November 29, 2008 10:16
In the world of mobile today, there is a vast range of mobile features, applications and services that can be found on an equally wide range of mobile devices and platforms. Because of this wide range however, mobile developers are discovering a key issue in mobile, which is Fragmentation. With mobile being such an exciting and promising venture, it pays to know what exactly mobile fragmentation is, and why it is seen as an issue.
Saturday, November 29, 2008 10:16
Communication has been turned on its head since the turn of the century and it is clear that the bulk of it now happens either online or through mobile devices. For this reason Skillpod Media has worked feverishly on their development of both mobile and online games platforms.
Saturday, November 29, 2008 10:16
Over the last several years mobile has become a hugely successful global market, reaching millions and millions of users. It has displayed unimaginable success in this short time and still presents a wealth of potential for business people and entrepreneurs. However, it is not a trouble free industry. Many leading mobile developers are raising the issue of mobile fragmentation as a major setback for the growth of mobile, but is their argument fully justified?
Saturday, November 29, 2008 10:16
Many aspects of modern day-to-day life define the world we live in. Fast, direct and almost non-stop. It makes sense then for mobile and mobile advertising to cater to this pace and with location based advertising, marketers can now engage and alert customers on the go, during prime shopping hours and at the customers convenience. With this said then, is location-based advertising the future of proximity marketing?
