Saturday, November 29, 2008 10:16
Along with Twitter, SEO and Justin Bieber, text marketing is one of those words that everyone is using. But it’s hard to find a decent definition of what it actually is. There’s a big difference between knowing a tool exists, and using it properly.
Saturday, November 29, 2008 10:16
The secret formula of mobile marketing in Australia is something which we all hold in our hands.
Saturday, November 29, 2008 10:16
Regardless of how you feel about him, you have to admit James Bond is powerful. He’s probably the most successful character created, and he’s certainly brought in a lot of money.
Saturday, November 29, 2008 10:16
In the first of this article series, we looked at how common mistakes such as how using SMS marketing only once or bombarding customers with text messages could be counter-productive in your bid to run successful mobile marketing. With the rapid emergence of SMS marketing, some companies have rushed headlong into it without really thinking it through properly and some common mistakes have surfaced. Before you begin, it is recommended to educate yourself and reading the Consumer Best Practices document put out by the MMA would be a great starting point.In this second article, we’re going to look at more common mistakes used by marketers, so that you can avoid the pitfalls with your mobile marketing.
Saturday, November 29, 2008 10:16
Scrambling for ideas for your next advertisement? Advertising lets you showcase how your business or organisation shines, so reflect this in how you design your campaign. To be effective, advertisements must have innovation. Easier said than done sometimes- but there are some great advertisements out there which can serve as inspiration to any advertiser or marketer.
Saturday, November 29, 2008 10:16
Apple brought us the iPad in April 2010 and iPad2 just under a year later and these fine examples of technology at its best has brought touch-screen computing to around 15 million consumers to date. Many of these will be new consumers – converted by this revolutionary, veritable work of art. It is used at work and at play but is it a game changer for Mobile Marketing?
Saturday, November 29, 2008 10:16
Whether you call them shortcodes or something else, you know what they are. Shortcodes are just short phone numbers which are used to send and receive text messages and MMS. They were designed to be easier to read and remember than the standard 10-digit mobile phone number. Here’s what you need to know about them:
