Saturday, November 29, 2008 10:16
In just the last few years, there has been an incredible advancement in not only mobile technologies, but the ways in which mobile is being utilised in day to day life. Mobile marketing has certainly flourished with these advancements and with the success of Smartphone’s worldwide, we are beginning to see trends in mobile and mobile marketing, so what are they?
Saturday, November 29, 2008 10:16
In the last few years, mobile marketing has stormed on to the world stage as a revolutionary means of advertising and business. It offers fast, reliable, and accessible use for a number of day-to-day services that give our lives much needed convenience. It would appear though, that mobile marketing is not without its hiccoughs. It has been noticed by many companies employing mobile marketing, that the measurability of a campaign is quite complex. However, there is hope.
Saturday, November 29, 2008 10:16
In-game advertising is fast becoming one of mobiles newest prospects for actively engaging customers. It offers rich, attractive looks to branding, fresh new approaches to increasing customer receptiveness. The potential of the in-game advertising is already being notice by some of the world’s biggest corporations as the implement it in to their marketing strategies, so how has mobile marketing been used with games so far?
Saturday, November 29, 2008 10:16
SMS text marketing is something that is new to most businesses and in fact mist of us have yet to receive a marketing text message to our phone from any business. Even though you do not see any evidence of text marketing it is out there in large numbers and for local businesses it offers a way to increase ROI by large numbers. Email subscription lists are the closest way to offer an example of how SMS text marketing can be used. Just as you would opt-in to an email list which only has an open rate of about 7 % you can opt-in to a cell text message list. With much less rules and regulations the SMS list could be abused but at the same time it costs more to send out mass messages which prevents spam at the numbers you get in your email box.
Saturday, November 29, 2008 10:16
‘Mobile’ is no longer simply a term that describes the devices and hand held equipment we use. ‘Mobile’, in many ways, defines modern society. The world is mobile, fast, on the go and non-stop. This means that success in many parts of the business world now relies on quick, accurate and reliable transactions and data transfer. This urgency for ‘in the field’ accessibility to data and information is precisely where mobile databases demonstrate their power.
Saturday, November 29, 2008 10:16
In the world of mobile today, there is a vast range of mobile features, applications and services that can be found on an equally wide range of mobile devices and platforms. Because of this wide range however, mobile developers are discovering a key issue in mobile, which is Fragmentation. With mobile being such an exciting and promising venture, it pays to know what exactly mobile fragmentation is, and why it is seen as an issue.
Saturday, November 29, 2008 10:16
Picking a successful marketing strategy that will allow business owners make money is complex. With a plethora of advertising options available, the most effective option can be a difficult decision. But a quickly growing method is the text message marketing. The cell phone has become an important part of every person and reaching the masses through this medium can be valuable. Bulk messages will help you reach a huge audience and may help you to convert many to actual customers.
Saturday, November 29, 2008 10:16
Many say that 2010 was the year that Mobile really came of age. It developed and matured into something quite special and the mobile channel is full of potential and a very exciting medium with which to be involved. As we all know, sales of smartphones are growing at a meteoric rate in 2011 and with sales expected to outstrip those of PC sales next year, it is easy to see why the mobile channel is increasingly becoming the medium of choice for today’s smart marketer. Many businesses are now working towards integrating mobile into their marketing mix. So why is mobile becoming the most effective medium when it comes to dialogue with consumers?
Saturday, November 29, 2008 10:16
Over the last several years mobile has become a hugely successful global market, reaching millions and millions of users. It has displayed unimaginable success in this short time and still presents a wealth of potential for business people and entrepreneurs. However, it is not a trouble free industry. Many leading mobile developers are raising the issue of mobile fragmentation as a major setback for the growth of mobile, but is their argument fully justified?
Saturday, November 29, 2008 10:16
Multimedia Messaging Services or MMS are by no means new to the world of mobile marketing. But as with email marketing, the early days of its existence were hindered by content delivery constraints. Now however, there is an unprecedented level of potential for it as a mobile marketing medium. But having taken some time to establish itself, can it still be considered as revolutionary?
