Saturday, November 29, 2008 10:16
Real Value Delivered Directly to Customers Through SMS Text Messages
SMS text marketing is something that is new to most businesses and in fact mist of us have yet to receive a marketing text message to our phone from any business. Even though you do not see any evidence of text marketing it is out there in large numbers and for local businesses it offers a way to increase ROI by large numbers. Email subscription lists are the closest way to offer an example of how SMS text marketing can be used. Just as you would opt-in to an email list which only has an open rate of about 7 % you can opt-in to a cell text message list. With much less rules and regulations the SMS list could be abused but at the same time it costs more to send out mass messages which prevents spam at the numbers you get in your email box.
