Saturday, November 29, 2008 10:16
In just the last few years, there has been an incredible advancement in not only mobile technologies, but the ways in which mobile is being utilised in day to day life. Mobile marketing has certainly flourished with these advancements and with the success of Smartphone’s worldwide, we are beginning to see trends in mobile and mobile marketing, so what are they?
Saturday, November 29, 2008 10:16
In our economic slump, restaurants are finding it harder and harder to promote themselves. The fact is that people are going out to eat less, and spending less when they do. This has placed a heavy burden upon restaurant owners to get people into their restaurants without spending a lot of money. Conventional means of advertising (Print, TV, radio) are extremely expensive and have limited response rates. However, there is good news. A new from of marketing is sweeping the marketing world by storm: text message advertising.
Saturday, November 29, 2008 10:16
In the current mobile revolution, we are witnessing many developments in mobile technology. All new devices are being developed and released with all new features to make mobile use an all-new experience. iPhone’s especially offer much in the way of user experience, fresh and sleek aesthetics and tailored and specific platforming for the device by one of the world’s biggest technology developers. It may sound promising, but are iPhone applications as effective as traditional text marketing?
Saturday, November 29, 2008 10:16
Along with Twitter, SEO and Justin Bieber, text marketing is one of those words that everyone is using. But it’s hard to find a decent definition of what it actually is. There’s a big difference between knowing a tool exists, and using it properly.
Saturday, November 29, 2008 10:16
In the last few years, mobile marketing has stormed on to the world stage as a revolutionary means of advertising and business. It offers fast, reliable, and accessible use for a number of day-to-day services that give our lives much needed convenience. It would appear though, that mobile marketing is not without its hiccoughs. It has been noticed by many companies employing mobile marketing, that the measurability of a campaign is quite complex. However, there is hope.
Saturday, November 29, 2008 10:16
In-game advertising is fast becoming one of mobiles newest prospects for actively engaging customers. It offers rich, attractive looks to branding, fresh new approaches to increasing customer receptiveness. The potential of the in-game advertising is already being notice by some of the world’s biggest corporations as the implement it in to their marketing strategies, so how has mobile marketing been used with games so far?
Saturday, November 29, 2008 10:16
Churches and Synagogues are now using technology to add younger church goers to their flocks. Religious organizations are now sending out SMS text messages to spread the word and to ask their flock questions via SMS messaging. While some churches have never embraced the computer age and haven’t ever thought about sending emails, some religious organizations have already moved past the email stage by using SMS messages for churches.
Saturday, November 29, 2008 10:16
‘Mobile’ is no longer simply a term that describes the devices and hand held equipment we use. ‘Mobile’, in many ways, defines modern society. The world is mobile, fast, on the go and non-stop. This means that success in many parts of the business world now relies on quick, accurate and reliable transactions and data transfer. This urgency for ‘in the field’ accessibility to data and information is precisely where mobile databases demonstrate their power.
Saturday, November 29, 2008 10:16
At the end of 2009, Google Inc. signed up to acquire AdMob – a mobile ad network – in a move that truly validated mobile advertising as the effective marketing medium that it is today. In a deal worth a reported $750 million, this deal was set to be a real game-changer in the industry. So what does Google’s purchase of AdMob mean for mobile marketing?
Saturday, November 29, 2008 10:16
In the world of mobile today, there is a vast range of mobile features, applications and services that can be found on an equally wide range of mobile devices and platforms. Because of this wide range however, mobile developers are discovering a key issue in mobile, which is Fragmentation. With mobile being such an exciting and promising venture, it pays to know what exactly mobile fragmentation is, and why it is seen as an issue.
