The Power Of Mobile Advertising
With the ever increasing use of mobile phones, mobile advertising has been on the rise for the last couple of years. Especially in the United States of America, this is quickly becoming the best way to target an audience between 20 and 35 years old.
Iphones, smartphones and personal digital assistants have more and more functions allowing the user to surf the web and receive emails and text messages.
If you want to advertise on mobile phones you can choose between 2 different types of advertising; text or banner. Don’t have any experience yet? Then split it 50/50. After a little while this type of split testing will show you which type of marketing works best for which campaign and marketing audience.
Keep in mind that mobile phones have a limited screen size. A banner created for a computer screen might not come across very well on a mobile phone or pda. Having a banner image designed specifically for your mobile campaigns is therefore recommended. You really don’t want users to have to click on the banner several times to be able to see the whole image.
The CTR or Click Through Rate on mobile phones is about 10% higher than on a personal computer. This is partially due to the fact that text messages are opened almost instantly.
Same as with any other type of marketing, knowing your marketing audience is vital for a successful campaign. A huge benefit of mobile advertising is that you can target your audience very specifically. Even down to which mobile phone they use.
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