US Mobile Marketing spend continues to grow
Has mobile marketing and mobile advertising finally come of age? Indeed, it has and it is set to grow exponentially between now and 2015. Forrester Research predicts that marketers will “finally allocate sufficient funds into mobile”. In terms of monetary spend, $1 billion or more is the touted amount and that is truly validating for the industry.
Forrester further validates the role that marketers now provide in its report as it goes on to predict, “Marketers will become masters at using mobile marketing channels.” In tangible terms, that means generating more real leads, driving more foot traffic into stores and outlets, and selling more products and services. It is results driven and the opportunities are now limitless.
With today’s advanced technology and the increasing uptake of smartphones and tablets, the activities associated with personal computers can now be seen activated by mobile devices. Include in those activites such things as online banking, locating nearby restaurants and cafes, social networking, comparing prices, watching advertising for new products, booking flights and browsing the Internet . With 96% wireless penetration and faster and faster data speed, mobile makes this do-able from anywhere at any time, day or night. To do this, end-consumer product and service companies need to better promote their mobile content and services. Consumers and their mobiles are by-and-large a very open and willing audience. Throw in incentives such as mobile couponing, two-for-one deals and interactive specials and offers and you’re on to a winner!
Their potential audience is out there waiting and marketers are taking advantage by targeting through campaigns using everything from SMS campaigns right through to rich media formats. Savvy marketers see that combining local and social targets their consumers better than ever. It’s all about mobile, social and local. Users are more technologically smart now too and are embracing every new development; are open to mobile advertising especially when there is an incentive such as deals, offers, coupons and so on.
Forrester Research says, “The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy.” Sound advice indeed. Mobile marketing is proving itself a worthy addition to the advertising market.
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.
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