What Is The AdMob?

At the end of 2009, Google Inc. signed up to acquire AdMob – a mobile ad network – in a move that truly validated mobile advertising as the effective marketing medium that it is today. In a deal worth a reported $750 million, this deal was set to be a real game-changer in the industry. So what does Google’s purchase of AdMob mean for mobile marketing?

Over the past few years, mobile marketing has grown significantly and brings about tremendous opportunities to all those who use it. Initially, some were slow to warm to it, as with any new concept but today many companies, brands and services are becoming truly engaged in what it can do for them as they understand its fantastic potential and what’s more they are seeing amazing results. What Google did with this acquisition was to demonstrate to the world that they – the largest and most well-known advertising company themselves – backed this method of mobile advertising and marketing.

AdMob is one of the leading and largest mobile ad networks for brands such as Ford, Coca-Cola, Land Rover, MTV, Toshiba , to name but a few, which run on publisher sites such as CBS. These ads run on iPhone sites and apps as well as those based upon Google’s own Android platform. AdMob describes itself as “the primary monetization and acquisition partner for thousands of companies”. Google had a vision when it took AdMob under its umbrella and that was to enhance its own expertise and technology within the world of mobile advertising which in turn would give advertisers and publishers more options and that is exactly what it is achieving to date.

In 2011, AdMob is reportedly growing well under Google and AdMob is currently receiving around 2 billion ad request a day which means a four-fold increase over the past year. Mobile advertising is a multi-billion dollar industry and Google knew a good thing when it purchased the AdMob stock. What businesses need to realize is that regardless of their size or budget, they need to leverage mobile in today’s world.

Mobile and mobile marketing have a profitable and sustainable future and are the way to do business in this modern world. What Google’s AdMob deal in 2009 did for mobile marketing was to provide yet more legitimacy to anyone casting doubts back in the day. Mobile marketing delivers precise and targeted campaigns using proven techniques whatever the size of your business. If you want to know how we can help you get into mobile…

Learn more about mobile marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.

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