Which Is A Better Marketing Method – Iphone App Or Mobile Marketing?

In the current mobile revolution, we are witnessing many developments in mobile technology. All new devices are being developed and released with all new features to make mobile use an all-new experience. iPhone’s especially offer much in the way of user experience, fresh and sleek aesthetics and tailored and specific platforming for the device by one of the world’s biggest technology developers. It may sound promising, but are iPhone applications as effective as traditional text marketing?

At first glance, much of what iPhone’s can offer would appear to extend well into the business world. A well-designed user interface allows for incredible ease of use with the iPhone’s applications, a specially developed in built distribution channel for a wide range of applications, and the incredible awareness and exposure of iPhone applications would seem to make iPhone applications a revolutionary tool in a revolutionary mobile age. When we also consider how rapidly social networking sites such as Facebook and Twitter started advertising the latest iPhone application, one would expect the scope and use of iPhone applications to be monumental.

There is one distinct flaw in this idea however, if we take the United States as an example, we can quickly see that iPhone’s lack significant reach for mobile marketers. In 2009, an estimated 87 percent of the country’s population owned a mobile device and of this 87 percent, less than 3 percent own an iPhone. Straight away, this compromises any idea marketers might have about the scope that iPhone applications can have and any hope of a highly effective marketing campaign using iPhone applications.

Traditional text marketing may lack hype in way of revolutionary looks and technology compared to iPhone applications, but when it comes to practical and effective mobile marketing, it is still number one. In the United States 98 percent of all mobile users can be targeted with traditional text marketing and whereas iPhone applications require payment and downloads, text messaging is a stock feature on all phones, ready to use as soon as you turn it on. These features may not be new, they may not be revolutionary, but what they may lack in “wow factor” they most definitely make up for in reliable and effective text marketing.

Therefore, although iPhone applications are more than impressive in looks, usability and technological advancements, when it comes to practical and effective marketing campaigns, they fall short in many facets. Traditional text marketing reaches further than iPhone applications, reaches faster than iPhone applications, and produces lasting results consistently. We may be in a mobile revolution, but the traditional text marketing strategy is still top dog.

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