Why Mobile Marketing is Customer Service

Many say that 2010 was the year that Mobile really came of age. It developed and matured into something quite special and the mobile channel is full of potential and a very exciting medium with which to be involved. As we all know, sales of smartphones are growing at a meteoric rate in 2011 and with sales expected to outstrip those of PC sales next year, it is easy to see why the mobile channel is increasingly becoming the medium of choice for today’s smart marketer. Many businesses are now working towards integrating mobile into their marketing mix. So why is mobile becoming the most effective medium when it comes to dialogue with consumers?

First of all, factor in how cost-effective mobile marketing is; open to almost any size of business at a fraction of the cost of traditional advertising. Secondly, mobile marketing is cross-channel friendly, making it incredibly versatile in its application. Thirdly, it is personal and it quickly establishes a two-way dialogue with those consumers, allowing for prompt consumer response. Mobiles are a part of how we run our day-to-day lives, they are a tool for both working and personal lives and how we organize our busy lives – an extension of self, if you will from which we can communicate and be communicated to. Most consumers are very open to the style in which mobile marketing and advertising works. This is the age of digital technology and there is huge potential for mobile commerce.

Consumers use their mobile devices to connect, communicate and interact, not just with friends and family or even with business colleagues, but with retailers and businesses. According to statistics 36% of consumers indicating that they intend to engage in shopping activities from their mobile device. That leaves another 64% of the market to explore and engage with. Many smartphone users are already accessing information about prices and reviews via their devices and are especially accepting of push content in the form of coupons, deals, location-based offers and promotions; such is the greater openness by consumers to receive this form of marketing today.

It is primarily text messaging, not apps, which reaches the widest range of consumers but it is not just the technology of SMS in itself but it is what the SMS enables in the overall marketing objective. SMS programs have many opt-in methods, all of which should be activated, including email, Web site, point of sale promotions and Facebook and Twitter pages. So many aspects all working together to enhance the brand and business and this is why mobile is now the most effective medium for initiating dialogue with consumers.

We have just scratched the surface of the potential of mobile marketing within this article, so if you haven’t yet added mobile marketing into your advertising strategy, now is the perfect time. Find out more – take a closer look at what it can do to enhance your business.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

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